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What's new? Greater Transparency -- In order to better tell the Dr. Ohhira story and help consumers understand the Dr. Ohhira Difference, we:
  • Added photos of the wholesome fruits, vegetables, mushrooms and seaweed that are the starting point for Dr. Ohhira's unique formula right on the front of the box
  • Highlighted the synergistic relationship of Prebiotics, Probiotics and Postbiotics only found in Dr. Ohhira's Probiotics
  • Listed the strain names for the 12 selected probiotics used in the three-year fermentation process
  • Switched to a New vertical format - to allow for more efficient shelf space and at the same time simplified the message of the same great quality and value customers know and love
* Added a NEW product size - We are also excited to announce a 100-count box - a new economical size for frequent users or whole family health!

Essential Formulas is proud to announce the launch of our redesigned packaging and expanded product information for Dr. Ohhira's Probiotics®. With the rapidly expanding probiotic market, consumer interest is reaching an all-time high -but so is consumer confusion.

A true visionary, Dr. Ohhira understood what science is now confirming - that the most vital and health promoting function of probiotic supplementation is producing Postbiotic nutrients (compounds made by the probiotics) that the body can use. While POSTBIOTICS, have always been present in Dr. Ohhira's Probiotics as a result of the three-year fermentation process, we are now clearly communicating this on the packaging.

Our decision to "refresh our look" came after much consideration and with the commitment that we would keep the familiar "green box" that consumers across the country recognize for reliability and the whole health benefits exclusive to Dr. Ohhira Probiotics.

Quality versus Quantity - in order to focus more fully on the important message of Postbiotics, the real value of probiotic supplementation- we have chosen to remove references to CFU counts. Recent scientific studies have confirmed that quality is more important than quantity and that billions are not necessarily better.

What hasn't changed? - Our proven formula based on the more than 30 years of in-depth research initiated by Dr. Ohhira and continued by a dedicated team of probiotic experts. While our packaging has been updated - the tried and true Dr. Ohhira formula is still the same balanced, harmonious approach to health that consumers worldwide depend on for improved digestive and microbiome health*.

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Essential Formulas Incorporated · P.O. Box 166139 · Irving, TX 75016-6139
972.255.3918 (phone) · 972.255.6648 (fax)
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