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Newsletter 135

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Newsletter 135

Wishing our Retailers a Happy & Healthy Thanksgiving!

Product Promotion for November 2022

Thankful Savings

Line Drive

Mix 'n Match
20% off 30+ units
15% off 20-29 units
10% off 15-19 units
5% off 10-14 units

Essential Formulas Announces Publication of Scientific Study Demonstrating the Significant Anti-Fatigue Effect of Dr. Ohhira's Probiotics

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Dallas, Tx- November 2, 2022 -Essential Formulas Incorporated is proud to announce the publication of the original research study, "The Anti-Fatigue Effect of Dr. Ohhira's Probiotics (OM-X)" in the Journal of Functional Foods, October 2022, 105228.

Researched and authored by esteemed scientists Takeshi Kaneko, Akinobu Miyata, and Muneaki Takahata, the randomized, placebo-controlled, double-blind, comparative human study was designed to the same standards used in pharmaceutical drug trials.

Timely Tips for a Conscious Thanksgiving with a Side of Gratitude

Most people don't consider Thanksgiving to be the healthiest of holidays. Between the ladles of gravy and the piles of pecan pie, the holiday is more closely associated with gluttony than wellness. But Thanksgiving can be healthy with some forethought and conscious planning.

The very notion of giving thanks, of being mindful of where we are in our lives and who we are lucky enough to have with us, can be powerful, meaningful, and revitalizing.

There are hectic schedules, family issues to navigate, travel, sleep, and dietary challenges. But Thanksgiving also brings togetherness, joy, tradition, and focus. To glean the most out of this holiday, keep these five things in mind:

Essential Formulas Continues to Provide High-Profile National Advertising

Essential Formulas is excited to announce that Dr. Ohhira's Probiotics® annual sponsorship of Chip & Joanna Gaines' Magnolia Network continues this October-December 2022 with exciting new programming. We are proud to announce that Dr. Ohhira's Probiotics® will be one of the sponsors of the NEW Fixer Upper series, "The Castle," which airs on the Magnolia Network on Friday night 10/14-12/2. Be sure to tune in as Chip & Joanna Gaines restore a 100-year-old historic castle in their hometown of Waco, Texas.

During October-December, Dr. Ohhira's Probiotics® will reach over 12,800,000 adults watching The Magnolia Network with our commercial message. And, for all four quarters of 2022, over 53,000,000 adults will have seen Dr. Ohhira's Probiotics® commercials on the Magnolia Network. This provides reliable and constant high-profile national advertising and promotion for the Dr. Ohhira's Probiotics® brand and drive customers in to your establishments.

Dr. Ohhira's Probiotics in the News!

Dr. Fred Pescatore discusses "A healthier gut could mean a healthier weight" and recommends Dr. Ohhira's Probiotics in the Sept. 28th issue of First for Women magazine (circulation 2 million, readership 2.6 million).