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Here Comes the Sun!
Protect and Nourish Your Skin This Summer
With The Power of Nature!
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Listen and Learn
Kat James Discusses Strategies for Summer Skin Care
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Keep Your Skin Glowing with a Natural Summer
Skin Care Routine and Healthy Diet
An Interview with Kat James, Holistic Beauty Expert and Best-selling Author
The warmer months are one of the most trying times for summer skincare to keep our skin protected, soft, and glowing. Simmering heat and blazing sun rays can be unforgiving to the skin. The raging temps, excessive humidity, or desert dryness can steal your natural radiance, leaving you with dull, oily, blemished skin.
Summer can also create havoc when it comes to keeping our skin nourished due to the mixture of humidity and heat. You see, this yo-yo from dry to humid weather aggregates dryness and increases the activity of the sebaceous glands that produce oil. In addition to that, the heat enlarges pores, increasing the chances for oil, dirt, and bacteria to get trapped.
To get some expert advice on summer skincare, we interviewed Kat James, nationally renowned holistic beauty and self-transformation expert and author of, The Truth About Beauty: Transform Your Looks and Life from the Inside Out!
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Experience Revolutionary Products that
Protect and Reverse Skin Aging!
By Ross Pelton, RPh, CCN, PhD
Scientific Director for Essential Formulas
The skin is our largest and most visible organ, and in many ways, skin health tells us a lot about our internal health. For example, easy bruising and dry, wrinkled, sagging skin are signs of increased free radical damage and accelerated skin aging. In addition to being visible externally, these signs are an indication of what's happening internally. Hence, there is a growing awareness that skin health mirrors internal health and human aging.
And summertime can undoubtedly affect the appearance and health of our skin, but there are many things we can do to hold on to our glow. And exclusive, overpriced skincare products need not be one of them. Instead, turn to natural skincare ingredients to create your year-round skincare arsenal of cleansers, lotions, and supplements.
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In the News
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HOT OFF THE PRESS!!!
Dr. Ohhira's Probiotic & Postbiotic Metabolites:
The New Frontier in Microbiome Science
By Ross Pelton, RPh, CCN, PhD
Scientific Director for Essential Formulas
We are incredibly proud to present EFI's Science Director Ross Pelton's new booklet, Dr. Ohhira's Probiotic & Postbiotic Metabolites: The New Frontier in Microbiome Science. We are offering our retailers complimentary issues of this informative booklet in digital or hard copy formats and are confident you will find it an exciting read and a valuable selling tool.
Ross Pelton has become a leading expert in "Postbiotic Metabolites" and has introduced and explained their amazing health benefits to health practitioners, industry leaders, and consumers. A pioneer in probiotic health and research, Dr. Ohhira proved over 40 years ago what science now confirms. The most vital and health-promoting aspect of probiotic supplementation is the restorative Postbiotic metabolites produced in his exclusive natural 3-year fermentation process.
A pronounced shift is taking place in microbiome science. Until recently, a large portion of scientific research was devoted to isolating, identifying, and naming different species of bacteria. In the new frontier of microbiome science, much more emphasis is being focused on identifying the compounds that various strains of bacteria produce, learning to understand the health-regulating effects of these compounds, and discovering which strains of bacteria are more efficient at producing these health-regulating compounds.
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How Product Knowledge is Proving to Increase Sales!
ExpertVoice educates retailers to sell more products through trusted, expert recommendations
"Everyone wins when sales staff are educated on the supplements; the customer, the retailer, and the brand."
- Christine Alardin, a sales associate in vitamins at Ann's Health Market in Dallas, Texas.
 Knowledge is power, and for retailers, product knowledge can mean more sales. It isn't easy to effectively sell to a customer if you cannot show how a particular product will address their needs. Sales associates understanding how the product is made, the value of the product, and how the product should and can be used to raise the bar and keep your customers coming back.
In January, we introduced you to ExpertVoice, a company that understands knowledgeable sales associates influence consumers' purchasing decisions. Educated staff with personal experience and product understanding are the authority that customers count on to keep them informed about the best natural products, which means their knowledge serves as a trusted conduit to good health.
Through its interactive format, you become a trusted "Expert Voice" by engaging with the content that allows your recommendations to turn into sales that build customer satisfaction and
loyalty! Associates who participate with ExpertVoice sell 87% more than their peers. Those who passed a brand course sold 9.5% more after completing the training while gaining exclusive access to products at incentive pricing!
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July 2021
